Morpheus Media doesn’t take a cookie-cutter approach to media planning. Rather, we start with a comprehensive set of questions, such as:
• What has been done in the past?
• Who are we trying to reach? (demographic and psychographic approaches/targets)
• What are the measurable metrics for success?
• Who is the competition? What / how are they doing online?
In approaching each media plan as a unique challenge, we are able to put ourselves into the shoes of potential consumers and understand where these consumers live online. Our experience has shown that building a flexible and high-quality media plan is more than targeting endemic and broad reach sites. Niche sites with loyal and passionate followings are key to engaging your potential consumer in a clutter-free, relevant environment – Morpheus Media believes leveraging the “long tail” potential of the internet is essential to brand health and solid ROI.