Social Networks during the years 2001-2003 were platforms where people connected with one and other without targeted advertisements. Blogs were not popular to distribute content, but to use as personal journals. Many people were using Chatrooms to communicate with new people.
From 2004 to 2006, Social Platforms were not as popular as they are today. Facebook was only open to college students with valid .edu email addresses. MySpace was in its prime being used by 15-30 year olds on a regular basis. Twitter was in its infancy and only being used by a select few who were in the Internet (pre 2.0) industry.
From 2007 to 2008, Social Platforms we know and love seemed to improve and expand. Facebook opened to the public and increased engagement levels by offering Applications. MySpace came into its own by specializing in Music. And Social Networks expanded to other countries.
Today, Social Media is whatever the user wants it to be. Accessible by Mobile, Application, or Website, Social Platforms can be updated and used on a frequent basis. Because the speed of Social Media consumptions has rapidly increased, platforms are visible in multiple locations. As the future of Social Media and the value of Social Platforms continues to unfold, we will see many advancements in targeted platforms. Trending in Social Media has defined our culture. What was once a platform that kept us engaged for hours now keeps us notified and up to speed in just a few seconds. To become more beneficial for advertising campaigns, the goal should be to keep users engaged for longer periods of time.
As a Social Media marketer, I believe that expansion of these practices will start to encroach on traditional marketing campaigns, infiltrating subway billboards, and become more prominent on Search Engine result pages.