How we helped our client grow App installs and in App purchases.
Read this case study to find out how to build a strong conversion path to generate app installs as well as in-app conversions.
Services
Paid Ads and conversion path
Platforms
Facebook, Instagram, Google and Apple Search Ads
Result 1
Result 2
Project Overview
Growing the user base of a premium golfing app as well as growing paid in app conversions. Read this case study if you are looking to:
- Generate app downloads at scale
- Generate enough interest for in app purchases to scale profitably
Execution
Two things to consider:
- App installs don't necessarily lead to purchases
- App installs are required in order for you to generate in app purchases.
Sounds simplistic, but from an advertising and targeting perspective, it's crucial. Think about it this way, when you host a party, the guest make it. If you have the wrong people at your event, it won't be good, and vice versa.
Results
Taking this into consideration, it's very important to optimize your ads for an audience, that will also convert into a paying customer.
If your objective is purely an app download, you might miss the mark. But if you are able to pre qualify your audience on landing pages that give value and educate, you will increase the likelihood for in app conversions. That's exactly what we did, and on multiple campaigns we were profitable at customer acquisition, even without factoring in the lifetime customer value!
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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