How to kickstart your Wellness / Beauty brand
Using Social Media Paid ads + a compelling offer, we were able to kickstart sales within weeks from launch. Find out more by reading this case study if you are looking to start or launch a brand.
Services
Meta & Tiktok Ads
Platforms
Tiktok, Facebook, Instagram
Result 1
Result 2
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Project Overview
Esas Beauty needed help launching their start up and generate sales. This case study is ideal for companies that are launching a brand new product or are in the early stages of brand development.
If you are asking yourself any of the below questions, then this case study is for you:
- What does it take to quickly launch a brand?
- How can you get predictable sales for new products?
- How can you quickly scale sales if you don't have a big budget?
- How can you avoid or minimize the risk of failure?
- How can you advertise or company if you have no experience using digital ads?
- What's the best use of funds in the early stages?
- If I have to do one thing right when starting out, what should it be?
Conflict
Our clients conflict in the launch stage was the lack of data, and the playing in a very competitive space where advertisers have big budgets:
- If you play in a very competitive space, you have to be able to absorb high customer acquisition costs
- Especially the beauty, fragrance space has high stickiness, which means, you need to convince new customers to switch to your product, which can be very costly.
How do you compete?
- The Offer
Apart from great content, great product and amazing value proposition, you need an amazing offer to compete in competitive spaces.
Results
And that's exactly what we did. We built a sales funnel that removed the risk for the customer, and baked in upsells to be able to afford a great offer
- We reduced the barrier of entry using a great offer
- Added upsells throughout the funnel to generate enough return to fund the ads
This strategy helped us generate many sales, which was required to generate a lot of useful data.
- We increased sales from around 100 units to over 700, within 2-3 months
Make no mistake: "A prerequisite for such success is always a stellar product and on-point branding that can communicate how customers can benefit from engaging with them. ESAS Beauty has done a fantastic job, with a fantastic product." Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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