How to increase performance by consolidating
Find out how we grew profits and efficiency with consolidation
Services
Google Ads | META Ads
Platforms
Google, Facebook, Instagram, Tiktok, Pinterest
Result 1
Result 2
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Project Overview
Our client in the beauty industry was looking to:
- Increase profits
- Increase the efficiency in the ad accounts
Read this case study if you are asking yourself the below questions:
- Do you have difficulties attributing social media conversions accurately?
- Account management too complex due to the sheer volume of ad spend?
- Issues projecting spend & revenue accurately?
Conflict
Attribution being one of the biggest issues bigger companies have to fight, building / using multi touch models is crucial.
- How do you credit your revenue sources accurately?
You can only optimize advertising accounts in their native platforms such as META Ads manager, or Google Ads. That's important in order to use their ML models, to target, to get ahead of the competition and in order to have closed loop conversion tracking events. In order to budget however, you need accurate reporting.
Results
We work with 3 levels of reporting
- Ad accounts: which is important for the reasons just mentioned
- MTM models
- Projections tables and lift studies
We built a performance tracking mechanism which helped us increase profits and efficiency:
- Increase ROAS on Meta to over 5X
- Decreased CPA's on Google by over 25%
Consolidation: The most important piece of the puzzle is to consolidate the advertising accounts. Especially if you google spends are high, improving the overall account structure is the name of the game.
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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