How to grow your Online Course.
Find out how we helped Human Design generate revenues with 4-6X ROI on average over 12 months.
Services
Paid Ads & Strategy
Platforms
Facebook, IG & Google Ads
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Project Overview
This case study is ideal for companies that are looking to grow sales with digital products such as online trainings and courses.
A few things that are important to consider:
- How do you position yourself as an authority in your niche?
- How do you sell without selling?
- How many customers are coming back for more? LTV?
- How much should you spend on paid ads in order to grow profitably?
- How do you stand out from the competition, which is growing fast and merciless?
Conflict
The main challenge for our client was, "How do we sell, without selling"? Meaning, if your content helps your audience, selling to them feels off.
- Don't sell to your audience, but inspire & educate.
- Generate a genuine connection so they consume your paid content because they want to learn and engage.
How do you advertise without selling? Our main strategies was to generate as much engagement as possible, leading the consumer down the purchase path.
- We ran educational content that lead the consumer to the clients podcast and free resources.
- Once the consumer spends 30-40 minutes listening to your content, your voice, your ideas they will automatically become engaged customers.
Educate & inspire. The sale will follow.
Results
Here are a few strategies that contributed to a stellar year Human Design.
- Paid ads to blog content, which lead the audience further into the ecosystem
- Ads with a variety of educational content leading the audience to interviews and podcast content.
The more content you have, the more topics you can present to the audience. And the more topics the audience gets presented, the higher the chance that you can hit the right cord, at the exact time with the message that resonates.
- Overall 4-6X ROI throughout the year on Facebook and IG
- 4-5X ROI across all Google Ads.
- 100% month over month growth in website traffic.
Educate & Inspire: "People hate to be sold to. They love to find solutions and get educated - they love finding their own solution. Let's them discover their solution, on their own merit" Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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