How To Grow Your Lingerie Brand
Find out how we helped a lingerie brand capture online market share from scratch
Services
Facebook Ads | Google Ads
Platforms
Facebook, Instagram, Google
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Project Overview
This case study is ideal for companies that are looking to grow their lingerie brand profitably, using ad creative that converts.
A few things that are important to consider:
- How does your customer shop?
- What can you do in order for your customer to experience your product virtually and make a buying decision they won't regret.
Conflict
The main challenge for our client, "How do you enter a market place dominated by strong legacy brands, and how are you going to bring across your product focused value proposition"? After-all, comfort is crucial when choosing lingerie - and the digital landscape delivers on visuals, rather than comfort.
- With customer returns, especially within this space, you have to craft a strategy that combats return rates.
Virtual Experience
- It's crucially important to pre-qualify your customer with ad creative that does exactly that, pre-qualify.
- Crafting a profitable customer acquisition strategy, & accounting for returns in a very competitive space is the main challenge.
Ad content is your best opportunity. You have the ability to stand out from the competition if you beat them here - and you are going to fight customer returns by making sure your customers are highly qualified.
Results
That's exactly what we did for Royal Lounge.
- Our best performing ad is visually appealing, but does a lot more than that. The ad walks the viewer through the product virtually, highlighting how comfort is achieved, how it defers from other brands and why you, the consumer, will love it.
Requirements:
- Create a virtual product presentation, focusing on client / customer centricity.
All you need 1-2 creatives that you can run across all your audiences & scale. If your video ad is engaging and value forward, it will get shared and continue to deliver results for your brand.
Value via creative: "Customer centricity is crucial when designing an optimal conversion path - put yourself into the position of a customer and figure out what you'd like to see, hear from brands in order for you to be interested." Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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