How to grow your Food / Consumer Brand.
Find out how we helped Consumer Brands generate 1200% growth in online sales with over 3X ROI in 2020.
Services
Paid Ads & Strategy
Platforms
Facebook & Instagram Ads
Result 1
Result 2
Project Overview
This case study is ideal for brands that are within the consumer product industry such as:
- Packaged Foods (Noodle Cups)
- Rice (Black Rice / Ayurvedic Foods)
- Food delivery (Frozen Pizzas)
- Spices (Specialty Products)
- Dried Fruits (Healthy Snacks)
- Bakeries & Coffee Shops
A few things that are important to consider as a consumer brand:
- What is the average order value online?
- What is the "return rate" percentage? Very important as a consumer brand.
- How many customers are coming back for more? LTV?
- How much should you spend on paid ads in order to grow profitably?
- How much can you afford to spend during customer acquisition, and how do you continue to generate lifetime value?
- How do you crush your competition?
Conflict
Main conflict for any consumer brand is to figure out how much they can afford to spend during customer acquisition.
- What are your gross margins?
- What is the lifetime value of your customers, once they enter your digital real estate?
Those are crucial in order to establish your growth strategy. The goal is to be able to acquire new customers at profit, and to continue to extract revenue during the lifetime value of that customer.
- The AOV and your gross margins will establish the speed at which we can scale your company.
- Does your customer continue to order from you? Or do you perhaps even have a subscription model that you can enroll your customer into? Think the "Hello Fresh's" of the world.
Those 2 points above will establish how fast we can grow your brand. Read on to find out how that worked out in the above example and how that worked in a variate of different case studies.
Results
How AOV and LTV helped us move quick
- With an average AOV of $50, we were able to acquire customers at profit, and thus at scale.
- Over 3X ROI across the year at first touchpoint
- The average customer placed 2 orders, increasing the average ROI to over 4X
- Now, it does not stop there. Since this is a consumable product, there is LTV that can be calculated for years to come.
Now, if you can acquire a customer at a profit, what does that mean for your brand?
- Cost to grow effectively eliminated!
- You don't need funding, because you can purchase a customer and still be profitable.
- This combination allows you to enter a growth trajectory, which you control like the light switch.
How did we do it: "You sell the end result. You sell appetite, the desire to eat delicious food. Remember, the consumer only cares about themselves, they want deliciousness and convenience. If you can advertise a product that can do either, or both, then you have a winning combination." Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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