How do you find the best traffic mix?
If you are looking to grow efficiently and profitably, understanding how to find the perfect market mix / traffic acquisition is crucial for success. Find out how we evaluate the best traffic sources for our brands.
Services
Google & Social Media Ads
Platforms
Google, Tiktok, Facebook, Instagram
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Project Overview
Going into 2023, profitability is top of mind. This case study is ideal for companies that are looking for the most efficient way to grow, profitably.
If you are asking yourself any of the below questions, then this case study is for you:
- What the best traffic acquisition channel in 2023?
- How do I allocate my marketing spend efficiently?
- How do I know which platform will be the most beneficial for my business in driving sales?
- How can I avoid overspending, or underspending?
- How can I predict sales over the year?
Conflict
Facebook, Instagram, Tiktok or Google? How does one find the most profitable way to grow:
- In order for you to find the best growth strategy, you need to build a model that takes all traffic into consideration
- Once you have built that model, you will see what KPI's are tied to which channel sources.
What do you look out for specifically?
- CPM's across channels
- CPC's across channels
- ROAS across channels
- Contribution value across channels
You really need to dissect all those channels so that you can understand the contribution value across your traffic plan.
Results
And that's exactly what we did. We built a model that allowed us to see the business from a top down perspective
- In doing so, we were able to correctly allocate the marketing spend
- Which helped us avoid overspending, hence increase efficiency
Using this data, and taking into consideration historical numbers, we can confidently project out the next 12 months.
- We decreased overall CPA's by 30%, while increasing efficiency by 35%
Leverage: "Efficiency is leverage in today's digital marketing landscape. If you can operate more efficiently, you can allocate those extra resources more strategically and capture more marketshare." Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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