How to generate 50% YoY growth
Find out how we achieve over 50% YoY growth, month in and month out for an established fashion brand.
Services
Google & Social Media Ads
Platforms
Google, Tiktok, Facebook, Instagram
Result 1
Result 2
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Project Overview
This case study is ideal for companies that are looking for the most efficient way to grow, profitably.
If you are asking yourself any of the below questions, then this case study is for you:
- How can I achieve high ROAS on Meta?
- How can I achieve high ROAS on Google?
- How do I know which platform will be the most beneficial for my business in driving sales?
- How can I avoid overspending, or underspending in order to achieve scale?
- How can I predict sales over the year?
Conflict
Increasing efficiency in the ad accounts if you are looking to expand, and doing so with profits, is key:
- How can you achieve maximum efficiency via Meta
- How can you achieve maximum efficiency via Google
Those are both critical, but how do you achieve efficiency and scale at the same time?
- Contribution value across channels
- Budget allocation across channels
- Budget allocation within channels
You really need to dissect all those channels so that you can understand the contribution value across your traffic plan.
Results
And that's exactly what we did. We built a model that allowed us to understand max CPA ceilings, per product, so that we can optimize the ad accounts not just for efficiency, but for scale.
- You need to calculate what CPA's you are willing to accept at acquisition in order to build a scalable growth strategy
- Therefore, finding your max CPA is step one.
- Then, budget allocation within platforms, and across products is next
Using this knowhow at a product basis, allowed us to run the accounts at:
- Over 3X ROAS, for months at a time, while achieving over 50% YoY growth.
Leverage: "We dig deep into your numbers so that we really understand your business. That knowhow allows us to make strategic decisions for profitable growth." Jason Heiber
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Matthew Rosenfeld
Stephen Murphy
Elizabeth Grojean
“Amazing experience with Jason and his team. They are absolutely experts in terms of paid social advertising and paid search. They helped us build out amazing landing pages and drove phenomenal results for our brands. Couldn't recommend them more highly. If you want to drive results - go with Jason and the Digital Marketing NYC team.”
Matthew Rosenfeld
“Personalized service from experts in the field and spot on performance under pressure. They have been helpful in identifying how to convert business in the digital landscape for financial services.”
Stephen Murphy
“Our company has worked with Jason for several months - we've seen amazing results in ads with up to 78x ROAS (even, 100x ROAS, which seems hard to believe but is true). He's knowledgeable about all facets of digital marketing and how they complement each other, e.g TOF, MOF and BOF, including SEO and email, and stays up to date on best practices. Unlike other agencies this team has been truly collaborative and interested in understanding our business on a deep level. Ten stars.”
Elizabeth Grojean
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